ChatGPT is a conversational SaaS AI chatbot developed by OpenAI that generates human-like text conversations utilizing Natural Language Processing (NLP). It has been designed to help businesses save valuable time by automating various processes and tasks like customer service conversations, content and code creation, editing, and even code debugging. ChatGPT is powered by AI models that can generate text based on the context of the conversation. It is a large language model (LLM), based on the GPT-3.5 language model. This model is trained on huge amounts of data from different sources to predict the next word in a series of them and generate meaningful responses within a conversation.  

To demonstrate the vast difference between ChatGPT and similar chatbots powered by AI, consider that GPT-3 has 175 billion parameters and was trained on 570 gigabytes of text. Its predecessor, GPT-2, had only 1.5 billion parameters, which was 100 times smaller. 

What are the Benefits of ChatGPT? 

ChatGPT offers a range of benefits, from reducing the time and cost associated with customer service to providing personalized experiences. Using ChatGPT can bring more benefits including more accurate content creation, its capacity to generate natural and conversational language responses, its scalability across different applications, and its ease of integration with existing systems and frameworks. Additionally, developers can utilize it to accelerate their development and coding skills, as it can generate lines of code in a matter of seconds. 

What are the Limitations of ChatGPT?

While ChatGPT has many advantages, it is important to understand its limitations in order to make the most out of it. Some limitations of ChatGPT have to do with its answer accuracy and coverage, its training methods, and data requirements. Many users have noted that they get incorrect responses that may seem as good to go with, while others claim that the ChatGPT didn’t reply to questions that refer to very recent events. Also, a significant number of users believe that the software lacks personalization, as it produces the same answers to similar questions by different users, especially when it comes to content marketing.  

In general, we should be aware of all the limitations, in order to present potential solutions for overcoming these obstacles and maximize the utility of ChatGPT. We should also explore how to integrate ChatGPT in our business in order to use it in a variety of contexts with different data sets as well as how it can be adapted to better fit our specific needs. 

What are some Business Use Cases of ChatGPT? 

1. ChatGPT for Marketing 

In general, there are numerous applications of AI in marketing/ markets. Businesses have already started implementing AI to support their marketing efforts and enhance decision-making.  

ChatGPT comes to the rescue for marketers as it helps them create engaging, personalized conversations with their customers. It can be used to generate automated customer support responses, create marketing campaigns, and even optimize content for SEO. ChatGPT can also be used to generate product recommendations and other personalized content. With its advanced natural language processing capabilities, ChatGPT can help marketers create highly targeted and effective campaigns.  

In this article on how to integrate ChatGPT in your business automation, we present an example of ChatGPT use in marketing in the form of the newsletter content. Now, let’s elaborate more on this example and suppose we desire to optimize the content for SEO.  

In the following example, I want to write content about RPA benefits and optimize it for SEO 

What would a marketer ask to ChatGpt? 

Here is my initial question:

Great, but since my goal is to end up with an optimized piece of content that will enhance the overall reader experience, I asked it to create some headings. 

As the next step, I wanted to make sure that the content is easy–to-read, and that readers can take the most out of each bullet point at a glance. So, I asked ChatGPT to highlight the most important parts of each bullet point. 

Then, I was curious about the keywords this content can rank for. Here is ChatGPT’s response.  

Honestly, some of them may work as the RPA benefits, and RPA software benefits. However, I am a little bit pessimistic regarding the rest keywords, as they are too general. It seems that ChatGPT took some words from the content and presented them as focus keywords. These words could be a keyword for a section about any similar technology, like AI or low-code development, right? 

Finally, I asked for a good-to-go SEO title for this section.  

These headings seem agreeable; therefore, I believe that they could work.  

To sum up, SEO optimization is an important part of any digital marketing strategy. As the competition increases, it is becoming more and more difficult to rank higher in search engine results pages (SERPs). By leveraging the power of AI, it helps marketers save time and effort when generating keywords and phrases relevant to their content. 

However, it is important to be cautious when using ChatGPT for SEO optimization. It should be used as a supplement to other SEO techniques and not as a replacement. It is also important to evaluate the generated keywords and phrases before implementing them into your content. 

2. ChatGPT for IT/engineering 

With the help of ChatGPT, developers can ask for help in coding or even write the code from scratch in order to create applications within a specific scenario. ChatGPT can greatly enhance code writing, documentation, and review. By using ChatGPT, developers can streamline their workflows, improve their productivity, reduce development costs and time, and create applications that otherwise would require more time and effort to be built.   

Let’s see how a developer can take advantage of ChatGpt with a simple example.  

In this scenario, I am supposed to be a developer and I need to write a java class for excel parsing. I will let ChatGPT assist me with the code writing. 

Isn’t it fantastic? Could you imagine how much time I can save using ChatGPT instead of coming up with these lines of code by myself? 

ChatGPT’s response included, among others, that this code is for reading excel files with the .xlsx extension. So, if I want to read .xls, I should use HSSFWorkbook instead of XSSFWorkbook. So, I asked ChatGPT to do it for me. 

It is essential to mention that even though the ChatGPT offers extreme help to developers and IT teams, it is necessary to be aware of all the potential privacy and security issues that may occur and be prepared to overcome them. Furthermore, it is vital to indicate that ChatGPT and other similar intelligent solutions perform human-like actions better and faster than humans. However, humans will be always needed in order to train these models and improve further their capabilities. 

3. ChatGPT for Healthcare 

ChatGPT can generate personalized conversations to provide healthcare services. It has the potential to revolutionize how healthcare providers interact with their patients. By leveraging the power of natural language processing and machine learning, ChatGPT can help healthcare providers automate mundane tasks such as scheduling appointments, answering patient queries, and providing medical advice. In addition, healthcare professionals can use it to generate personalized messages for patients based on their medical records and preferences. 

Let me present another example of ChatGPT in the healthcare industry. In this specific scenario, I am a medical professional who wants to summarise medical records and define a possible diagnosis.  

What I do is ask ChatGPT to summarize for me a medical record.  

Here is what I got back. 

What’s next? I was advised about the possible diagnosis.  

As mentioned before, ChatGPT can be a great asset to every healthcare provider. It can be used to summarise medical records, define diagnoses, and even generate patient education materials. In a nutshell, ChatGPT can help healthcare professionals save time and money while providing better care for their patients. The possibilities are endless, and the healthcare industry is sure to benefit from this technology in the near future. 

ChatGPT and its Place in the Future of Natural Language Processing & AI Technology 

As explained thoroughly, ChatGPT is a natural language processing (NLP) technology that has the potential to revolutionize the way people communicate with machines. This technology enables computers to understand human language and respond accurately in real time. With ChatGPT, machines can learn from conversations and generate more natural responses that are tailored to an individual’s needs. It also offers features such as automatic summarization, sentiment analysis, and text classification. The possibilities of this technology are endless, making it a highly sought-after tool for businesses looking to stay ahead of the competition in terms of powerful AI-driven solutions. 

Consider utilizing a trusted talent marketplace to help you embrace the full potential of AI and ChatGPT within your daily business processes. Platforms like Toptal offer a seamless connection of businesses that seek to hire OpenAI developers with top-tier AI experts. Leverage the use of GPT language models in your business and harness the power of AI to its fullest extent.

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Who?

Sean Si, CEO and founder of SEO Hacker and Qeryz, is totally against the bought lists and ready-fire-aim list, because “it has to be a list of people who are interested in what you have to say”. Ken Rhie from Trumpia uses an interesting way of segmenting their subscribers. They use a CRM tool which automatically categorize the users based upon their interaction on our website and then send relevant topic emails.

When?

After the collection of the recipients of the campaign, it’s really important to select WHEN the email will be sent. “Timing is everything”, Michael Joseph, Head Strategist of WME, quotes, suggesting the Tuesday-Wednesday-Thursday between 8-9 am and 12-3pm as the best engagement times. Brad Bonic, Marketing Manager at AAG , warns us not to “bombard our customers”. Having a balanced frequent send pattern adjusted to your business, with some exceptions for special offers and sales is the key to achieve the maximum engagement.

What?

However, no matter if you have selected carefully the audience and the time for your email campaign, the content plays the most important role to its success. WHAT will be written in the Subject and Main body of the email? Let’s start from the Subject of the email. It’s obvious that “this is your first and last chance to grab the clients attention, so you need something catchy” , according to Richard Bexon, Chief Operating Officer of Costa Rica Vacations . He also suggests including the clients name to your subject in order to make clear that it’s not another one spam mail. On the other hand, Jeremy Levi, director of Marketing in Card Cash, believes that enticing people with the subject line, only drives to opens, not actions; putting the sale or offer in the subject line makes people open the email. Marc Prosser, co-founder and managing partner of Marc Waring Ventures , mentions that the short subject lines have the highest open rates, but longer subject lines (28-39 characters) are more effective at generating click-thrus. Jeffrey Milano, CEO of the People’s Chemist , underlines the importance of a really compelling subject line, “that readers have to open it to see what it is amongst the rest of the watered-down drivel in their inbox”. Michael Joseph describes the best subject line as something that attracts the following emotional triggers: “Quick-Scarcity-Gain”. A curiosity gap is also something that the subject line should have according to Kamila Gornia, digital marketing strategist.

And now that the subscriber has opened your email and is astonished by your super duper subject, it’s time we take a look at the content. Louise Hendon, Co-Founder of Paleo Living Magazine, suggests a short email asking the reader a question, so that they respond and get more engaged. Jeremy Levi encourages us to have an urgent call to action in the email for a special offer for example that last only two days. People do not have much time to think, so they act right away. On the other hand, Jaclyn Lambert advices us to avoid buzz words like sale, now, help or open, as “our eyes have gotten used to them and we quickly reach for the delete button”.

Under any circumstances should we forget that on the other side of the email there is a human with all their problems and desires, so showing an empathy, as John McIntyre suggests, showing them that we want to understand them will really going to inspire and drive the marketing that we do. Bryce Liggins seems to share this opinion, as he thinks of email marketing as one to one communication:”As soon as your list feels like they are being blasted, they will realize you do not value them as a customer and they will move on”.

So, that the subject and content are ready, it’s the time to start A/B testing it. Marci Hansen, CMO in SheerID , believes that “testing can provide valuable insights into your audience and behavior. Subject lines and CTA’s like using a hyperlink versus a call to action button are great testing examples.” One more thing that Marc Prosser pointed out is the mobile version of every email campaign, as we should be sure that the email looks good on smartphones. Emails with heavy graphic presentations can cause issues, whereas we should always keep in mind that images may be stripped out when readers view them on a mobile device.

Finally, we are ready to go! Send your email campaign and do not forget to use a CRM tool to track its effectiveness. Stats including open, click and unsubscribe rates can extract useful reports on “what links your customers are clicking and use that information for the future”, as  Tyler Bott claims. Daniel Horning, director of Web Marketing at Hire A Helper , shared with us an interesting tip, he suggests creating a list of the people that didn’t open the email and send another copy with a new subject line.

You will never have a second chance to make a first impression, so keeping it that always in mind when organizing email campaigns is the key to successful Marketing.

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