Lead Generation

Undoubtedly social media are great tools to create leads. However, as in case of any tool it is important to know how to use it to achieve your intended purpose.

Martin Sparsø, Co-founder of BARVIVO, claims that “the best way to generate leads is by finding your audience social media place. For an example if you’re selling kitchen utensils, you’ll have to focus on Pinterest ads. Linkedin if it’s business related, etc, etc“.

Moreover, Arjun Arora, Founder of Immediatelyapp.com, suggests us that “a combination of a high value content email newsletter combined with a variety of paid channels including FB, Twitter and LinkedIn” is a great practicefor successful lead generation.

Lead Conversion

Regarding lead conversion, Marc Prosser of Fit Small Business, points out the value of follow-up as “one of the most crucial aspects of lead conversion. With CRM software, you can schedule tasks for the future without cluttering up your personal calendar or having to make an overcrowded spreadsheet.”

In a more detailed insight, Vasili Puntus, Marketing manager at Xpansa Group describes “We made the effort to know our customers, had a great knowledge of our products, kept connection with the customer until he signed, tried to answer in the next 5 minutes and use our CRM to control and ping all leads timely“. He also underlines that “quality and the right price of the products were relevant elements“.

Customer Satisfaction

Arjun presents their followed practice which enabled them to maintain strong and long-term relations with their customers declaring “we ensure that we continue to communicate frequently with our clients, we are hyper responsive and ensure that we understand the customers needs outside of our product as well so that if we can be helpful in other ways we do (for example: recruiting, bring them customers, or helping them with marketing)“.

Martin focuses on a widely acknowledged pattern: “existing customers are often willing to buy more“.In addition, herecommendsas “the best way to create long-term relations with existing customers to invitecustomers to a special VIP email list, make them feel special, share great content to them once in a while“.

Vasili believes that the customer must feel not only special, but also safe, as being part of a family. “We are available for our client 24/7, establish relations, assistance in marketing promotion, service excellence. We organize meetings with our key customers at least three times per year…“

For a conclusion, it is great to quote Mike Schultz, President of RAIN Group, who focuses on strategy commitment. “We have several full-time staff members at our small company dedicated to thought leadership creation and marketing, and it’s taken years for the snowball to gather snow. But if you have the willingness to stick with it, it’s a great strategy“!

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Set Priorities and Deadlines

First of all, it’s really important to rank each task with a priority of importance, according to Randy McCabe from Papaly and after that to also define the duration of each one. It’s also useful to schedule stand-up meetings daily to keep track of the scheduled and actual tasks duration and generally for efficient project tracking. However, a well-scheduled KanBan doesn’t mean that it lacks of flexibility. The team or project leader should be able to re-prioritize work without disrupting the team.

Well-Trained Employees

Quincy Smith from Uplift ROI underlines the importance of having well-trained employees in every Project Management app; “ensuring that you have a defined set of usage guidelines” is the most important aspect of using a KanBan board. “Every employee that might use the board should understand their respective lanes, weights given to each card and the statuses applied to them”.

Stop Multitasking

Furthermore, one more factor that really affects negatively KanBan’s efficiency is multitasking. The more tasks displayed at a certain time, the more changes will have to be applied and thus their completion will be delayed. The key is to limit the amount of tasks in progress in order to highlight bottlenecks and backups in team’s process due to lack of focus, people, skill sets or project management tools.

Reports and Continuous Improvement

KanBan philosophy is based on visualization, but making the metrics extracted from it also visual helps a lot. Creating reports for tasks’ duration for example makes it easier to spot bottlenecks and get rid of them as soon as possible.  In addition, defining the weaknesses of a project with the appropriate reports helps in the right way to continuous improvement of the board’s usage firstly and secondly the whole project.

Since the first time a KanBan has been used a lot of improvements have been made in the way it work and the tools that are being used, but it is and will be still the core of the “just in time” manufacturing

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